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Multifamily and Industrial Sectors Leading GTA's Real Estate Revival

Giancarlo Randazzo

Having earned a Bachelor of Arts in Philosophy with designations in Applied and Practical Ethics with an emphasis on business transactions, Giancarlo�...

Having earned a Bachelor of Arts in Philosophy with designations in Applied and Practical Ethics with an emphasis on business transactions, Giancarlo�...

Nov 30 5 minutes read

As we step into 2024, the Canadian real estate landscape, particularly in the Greater Toronto Area (GTA), presents a nuanced tapestry of trends, challenges, and forecasts. Despite the expectation of a relatively quiet year for the overall Canadian real estate market, specific sectors are poised for positive momentum.

Multifamily and Industrial Sectors Momentum

Morguard's recently unveiled its 2024 Canadian Economic Outlook for the Canadian real estate market and economy and forecasts that the multifamily and industrial sectors emerge as frontrunners, driven by the anticipated decline in interest and inflation rates. These key economic factors act as catalysts, creating a favorable environment for investment in multi-suite residential rental properties and warehouse/logistics spaces.


Keith Reading, Senior Director of Research at Morguard, a real estate and property management firm located in Mississauga, notes that the expectation is for pent-up investment demand to rise in the property sector as interest rates and inflation rates steadily decrease.

Multifamily Sector Anticipation

Anticipation of pent-up investment demand underscores the attractiveness of the multifamily sector. Investors, both domestic and global, are eyeing multi-suite residential rental properties due to their healthy fundamentals and positive rent growth outlook. The persistent demand-supply imbalance in this sector is expected to drive a surge in interest and investment.

Commercial Sector Challenges and Opportunities

Challenges persist in the office segment, and the retail market, while expected to stabilize, maintains a largely bearish outlook for investors. In contrast, the industrial sector, especially warehouse and logistics, presents opportunities with stable and healthy leasing market conditions. Supply constraints in this sector are likely to persist, absorbing newly built spaces swiftly.

Investment Property Sector

Investor confidence levels vary across different segments, with some slowdown in capital flow and weakening performance trends. The shifting landscape prompts investors to navigate challenges and opportunities thoughtfully, considering the unique dynamics of each real estate sector.

GTA Economic Snapshot

The GTA's economic snapshot reflects a considerable slowdown, with GDP expansion expected to be modest in 2023. Labor market trends show a strengthening outlook for 2024, with job creation expected to rebound. However, caution prevails as households cut back on spending amidst elevated interest rates and inflation.

Housing Market and Leasing Trends

The housing market in the GTA is anticipated to recover in 2024, driven by expectations of lower interest rates. The leasing market, particularly affected by the pandemic, witnessed an extended slump, influencing investor confidence. The industrial sector, despite challenges, exhibits resilience, with investors maintaining confidence in properties like warehouses and logistics.

Future Outlook

Looking ahead, the GTA leasing market is forecasted to stabilize, offering opportunities as supply constraints ease. Retail leasing fundamentals have strengthened, particularly in properties with strong performance records. The multi-suite residential rental market, despite facing challenges, experiences a surge in demand, leading to upward pressure on rents.


The key takeaway from this outlook is the dynamic shift in investor behavior towards multi-family properties. The multifamily sector, fueled by population growth, housing demand, and changing market conditions, becomes a focal point for investors seeking value and potential in a shifting real estate landscape.


The 2024 outlook for GTA's real estate reflects a complex interplay of challenges and opportunities. The multifamily and industrial sectors stand out as beacons of positive momentum, offering investors a path forward amidst economic shifts. As the landscape evolves, investors will navigate the nuanced terrain, making strategic decisions to capitalize on emerging trends in this dynamic market.

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